Conference
Speech by Zhang Jixiong，President of CUMT
Speech by Wang Yonggui, Chairman of the Council of the International
Conference on Marketing Science and Innovation and President
of Zhejiang Gongshang University
Keynote Speech by Experts
From April 10 to 12, the 10th International Conference on Marketing Science and Innovation (MSI 2026) was held at CUMT in Xuzhou. The conference was co-hosted by CUMT, the MSI Organizing Committee, and the China Marketing Association. It was organized by the School of Economics and Management of CUMT and the CUMT Research Center for Big Data Marketing and Green Innovation. Under the theme “Digital Technology Empowering Industrial Upgrading: Marketing Innovation, Organizational Resilience, and Sustainable Growth,” the event brought together more than 800 experts and scholars from nearly 200 universities, research institutions, and enterprises worldwide to discuss cutting-edge theories and innovative practices in marketing science in the digital intelligence era.
On the morning of April 11, the opening ceremony took place at the Mingde Auditorium on CUMT’s Nanhu Campus. President Zhang Jixiong attended the ceremony and delivered a welcome speech. On behalf of the university, he extended a warm welcome to all participating experts and scholars, briefly introducing CUMT’s recent achievements in disciplinary development, faculty team development, and talent cultivation. He highlighted the university’s unique strengths in the interdisciplinary integration of energy resources and economics and management, as well as its research outcomes in areas such as green consumption, big data marketing, and sustainable growth. He noted that the conference theme closely follows the pulse of the times and expressed his hope that the attending scholars would engage in in-depth exchanges and inspire new ideas, jointly advancing marketing science to better serve global economic and social development. Wang Yonggui, Chairman of the MSI Council and President of Zhejiang Gongshang University, delivered a speech on behalf of the organizing committee. He noted that this year marks the 10th anniversary of the conference, which has grown into a highly influential international academic exchange platform, and elaborated on the contemporary significance of this year’s theme in the context of the digital economy and global transformation. The opening ceremony was presided over by Ding Zhihua, Dean of the School of Economics and Management at CUMT.
The conference featured multiple sessions, including keynote speeches, a special forum on national-level grant application and discussion, parallel keynote forums, parallel sub-forums, and a doctoral forum. During the keynote speech session, distinguished scholars such as Professor Katrijn Gielens (Editor-in-Chief of the Journal of Retailing and the Journal of Marketing Research, Tilburg University), Professor Wang Yonggui (Zhejiang Gongshang University), Professor Fang Er (Lehigh University), Professor Wang Xuhui (President of Dongbei University of Finance and Economics), Professor Zhou Zheng (University of Hong Kong), Professor Zhou Xinyue (University of Macau), and Professor Yao Kai (Central University of Finance and Economics) delivered conference reports on the theme “Digital Technology Empowering Industrial Upgrading.” Additionally, Professor Hean Tat Keh (Monash University), Professor Chen Xingyu (Shenzhen University), Professor Alain Chong (University of Nottingham Ningbo China), Professor Lei Jing (University of Melbourne), Professor Wang Lili (Zhejiang University), and Professor Su Lei (City University of Hong Kong) presented reports on “Marketing Innovation, Organizational Resilience, and Sustainable Growth.”
During the conference, special forums were also held on national-level grant application and discussion, as well as on high-quality journal publication and academic writing. Parallel keynote forums were conducted simultaneously, including forums on “Digital Technology Empowering Industrial Upgrading,” “Marketing Science Turning to Hard Science,” “Top-Tier Discipline Development,” and “Digital Technology and Sustainable Growth.”
In addition, the conference set up more than 40 parallel sub-forums, where 387 faculty members and students presented their research. Topics covered a wide range of cutting-edge fields, including green marketing, consumer behavior, AI and marketing, brand marketing, social media and influencer marketing, tourism and service marketing, organizational behavior, live streaming and short video marketing, teaching and learning research, operations and supply chain management, platform ecology and digital strategy, green innovation and strategic management, innovation-driven and strategic governance, and sustainable development and collaborative governance. All sub-forums enjoyed lively discussions.
This conference provided a high-end international platform for marketing scholars worldwide to focus on cutting-edge issues such as digital technology empowering industrial upgrading and sustainable growth. It deeply integrated theoretical frontiers with practical innovations, effectively promoting the professional advancement and high-quality development of marketing science and related disciplines, and demonstrated the academic community’s mission to serve global development.
